When You Need It Done

“The Right Way”

 
 
Right Way Music Group Winter Update: It’s hard to believe that 2011 is winding down but with the end of year comes a significant anniversary for Right Way. It was three years ago last December that Jimmy and I took a leap of faith and began Right Way Music Group. We believed that our many years of experience would benefit our clients in a business that was, and still is, undergoing massive change. We named it Right Way as a mission statement and to never forget there is only one way to do things…The Right Way!!!


We owe a great debt to all our clients these past three years and we feel like those partnerships have benefited everyone involved. As we prepare for Year Four, it feels like the best is yet to come. We will be announcing some new strategic partnerships and hope to take existing client projects to the next level. Of course, the thrill of a new client and the potential of each new project also motivate us every day. We are thankful to all those we work with and look forward to a banner 2012.


At Right Way, the trifecta is a brilliant artist; a motivated client; and the resources to build and manage a long term campaign. We are most fortunate to have found that with Margo Rey and Organica Music Group. Over the last six months we have been working closely with Margo and Organica and the result is a Top 20 Mainstream AC single with “Let the Rain” and now we are closing the year with her holiday single “This Holiday Night” ready to climb the charts. This year has basically been a set up for her mass breakthrough in 2012 with a follow-up single and release of her new album. Head on over to our video page for a live video of Margo at radio and see just how great she is live. Margo is a Breast Cancer survivor and she was kind enough to create a PSA for radio that received wide use: http://www.youtube.com/watch?v=xBNsKZ698ZE&feature=youtu.be


The long term story of Katrina and Red Red Records continues as this year has seen several success stories for Katrina. Her single, “Shame on Me” was a chart hit at Hot AC Radio; then crossed over to Top 25 success on the Radio & Records Indicator Chart; and was just added to 20 on 20 on SiriusXM which guarantees massive national exposure. In addition, her dance release, “OPM”, was a Top 25 Dance hit with a campaign run by Right Way(we do all formats!!!). To cap off the year, Katrina’s rendition of “Santa Baby” is being added to holiday playlists at AC Radio.  As we approach the New Year, we are preparing her next single, “So Eden”, for Hot AC Radio which will ensure the continuation of this fantastic artist development campaign. In addition, Red Red Records, has signed the legendary band Pablo Cruise, and released a new live CD/DVD package. We will be working this to Classic Hits and Mainstream AC Radio.  Check out the live video of their classic “ Love Will Find A Way”: http://www.youtube.com/watch?v=iNXRnLhecOI&feature=youtu.be


One of the most successful projects we have had at Right Way is working with Jared Lee. This kid is a star!!!  A Right Way lead team made amazing inroads with Jared and his single, “It’s Over (Goodbye)”. We are proud of the fact we took an Independent label artist and charted him on the R&R BDS Chart at number 40!!! There are only a handful of Independent artists that achieve charting status and we did it. We are also just as proud of our joint efforts in getting Jared into radio to do acoustic performances. We did over 25 visits and those visits will set him up for a long term career. Here is an example of Jared at radio at the BING LOUNGE at KBFF in Portland:  http://www.youtube.com/watch?v=_8lcClNvd38


Alicia Witt is best known for her work in TV and film, but she also has a music career she has been developing over the years with constant touring. She has built a great fan base and now we are taking her music to radio. At Right Way we have a Discovery Campaign that allows us to work with new artists and make sure there music is presented to the world of radio in the proper manner and then generate feedback to help us determine a bigger picture campaign. This is market research in an effective manner and allows us to work with artists like Alicia who juggle multiple careers. We are proud to have Alicia as our first Discovery Campaign. Her video for “Anyway” has been on our video page for some time …check out a compelling song and video at this link: http://www.youtube.com/watch?v=lmGnODFWPT8


At Right Way we owe a lot to our friend John Weston who runs the Street Pulse Group. It was John who steered us to Epitaph Records and our big success with Michael Franti. When John called about a new artist he was working with, we were all ears!! Erin Bowman is a dynamic new artist from NJ (home of Jimmy and where I grew up) so we are especially excited about her debut single, “Problem”. So far the radio feedback is spectacular with early Beyonce comparisons. Check out her You Tube page and watch the evolution of an artist that will be a factor in 2012.  http://www.youtube.com/user/erinbowmanmusic


Breaking Laces continue to do it the Right Way: Constant touring and numerous radio visits are creating a solid foundation for the band. After much success at Modern Rock radio with “God In Training” including a big performance at the WEND/Charlotte Halloween Show, the band is now making serious inroads at AAA radio with several cuts off the album. The BL management team is taking the long term…keep ‘em on the road approach…and the dividends are paying off. Check out the band from a live performance at WEND:  http://www.youtube.com/watch?v=xRSOPutZcm0


At Right Way, we are fortunate to have an amazing friend in Nashville named Eddie Mascolo.  Eddie is an old friend from the RCA days and he is really the “music mayor of Nashville”. He is kind enough to refer projects to Right Way and the latest is an incredible artist named Jefferson Grizzard.  This is a name you will all know in the coming year as he is a songwriter and performer of exceptional talent. He reminds us of the great singer/songwriters of when we grew up…he has a lot to say…and says it well. We have partnered with our pals JB Brenner and Jeff Appleton and are beginning the process of taking Jefferson’s music to the world of radio.


At Right Way it’s not always just the music. I had the great pleasure to meet and work with the legendary Kosh at the beginning of the Katrina project. Over the year, our relationship has developed into a wonderful friendship. This is the man that designed so many of the classic album covers that sit in my vinyl collection including Abbey Road; Who’s Next; and Hotel California. Right Way has been working with Kosh, and his partner Susan, to let the world know of his accomplishments. Through Right Way, Kosh has now completed two My Turn shows on The Sound here in Los Angeles. The “book” on Kosh is in the works and with Right Way’s help we will be helping with radio promotion for the book. We will also be working with the book’s author on other projects….more to come on this but again, the Right Way connections can be utilized in many ways.


Finally, I had the privilege of representing Right Way at Cal State Fullerton on a Music Business panel run by ETC there. ETC, Entertainment & Tourism Club, allows kids in their program access to real world music professionals and I was honored to be part of a great panel with many industry friends.


Dear Mr. Catania

It was a pleasure meeting you at our Music and Recording Industry Panel. Thank you for taking time out your schedule to inspire and encourage our members who have an interest working in the music industry. I know that your time is very valuable thus; your participation in our panel is greatly appreciated. We would be honored to have you attend our future events!


I was especially excited to have you attend ETC's event, since music has always been a passion of mine and a huge part of my life. Your experience with big names in the industry is very cool. I would like to stay in touch and am always open to opportunities such as volunteer work in the music industry. I look forward to speaking with you soon.

All the best, Marissa Calaunan


I have also made a couple of appearances on panels for Music180.com “Meet Up’s” which also give me the opportunity to interface with up and coming artists and key producers. After 35 years, I have plenty of stories to impart!!!